Posted by Rob | Posted in Culture | Posted on Saturday, February 4th, 2012

Las Vegas, here we come!

We could not be more pumped for next week. We’ll be setting up shop at the USA Rugby Sevens and although we just used the word ‘shop’, we will not be selling apparel. There is a conflict of interest with the merchandise USA Sevens sells through out the Tournament vs having ours on sale as well. Rest assured, we are more than an apparel company and look forward to meeting with as many ruggers, fans and enthusiasts the entire time we’re there. We will be set up Thursday the 9th through the finals on Sunday evening the 12th. Pay attention to our Facebook/Twitter for promos and inside info as the Tournament unfolds – and if you know how to play Lomu Rugby Challenge, come by – we’ll have it up on PS3 for your enjoyment. Hope to see you there!

Posted by Rob | Posted in Uncategorized | Posted on Wednesday, January 18th, 2012

RUCK SOPA and that other one, PIPA!

“Millions of Americans oppose SOPA and PIPA because these bills would censor the Internet and slow economic growth in the U.S.” (Hey, if Google is willing to state this publicly, they must know what they’re talking about.) Take action here.

Online piracy is harmful and it needs to be addressed, but not at the expense of censoring creativity, stifling innovation or preventing the creation of new, lawful digital distribution methods.

More resources:

http://americancensorship.org/

http://stopthewall.us/

http://fearlessrevolution.com/blog/save-our-internet.html

Posted by Rob | Posted in Uncategorized | Posted on Monday, January 9th, 2012

If Rugby were an Ocean.

These stunning pictures are captured and designed by Alessandro Puccinelli - scrolling through them, we couldn’t help but imagine what a large scale print of each would look like in a gallery. And secondly, our imagination ran wild and we thought: this is what rugby would look like if it were an ocean captured by the lens of an artist. Beautiful work Alessandro. See more of his work here.

Posted by Rob | Posted in Design | Posted on Tuesday, January 3rd, 2012

Adventures in Advertising IV

New year, new post. First off, how is everyone doing so far in 2012?

We’re happy to still be doing what we love and hope that Bakline finds you or you find Bakline at some point in 2012. Adventures in Advertising is a little collection of ads we’ve archived that feature rugby as a concept in marketing products from around the world. So without further adieu…. some curious sevens ads from JWT Dubai who in recent years as taken to rugby as an athletic showcase very much. There’s almost a sandblasted look to the art and reminds us faintly of the campaign Adidas did with body paint impressions on canvas. The copy is a little disjointed, but tries its best to paint a picture of the player’s moment of intensity in a match. Enjoy.

Advertising Agency: JWT Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Layan Aziz
Copywriter: D V Hari Krishna
Account Head: Prabhakar Iyer
Published: December 2009